We’re delighted to be adding yet another well-loved and popular brand to our mammoth portfolio of licences and can’t wait to see what fans think of our upcoming Monster High costumes. Mike O’Connell, managing director for Rubies, added: “With the production of our Barbie and Fireman Sam ranges and the recent development of our He-Man costumes, our partnership with Mattel is reaching new heights. On top of this, the brand has an exciting slate coming up, debuting its first ever live-action movie this October on Nickelodeon. Monster High as a brand has $2.6b in franchise sales since launch, with 150m+ dolls sold and 11b lifetime YouTube views. Monster High’s ethos of fostering a more accepting world, where everyone is proud to be their authentic self, aligns perfectly with Rubies values. As a brand rooted in fashion and self-expression, we are thrilled to bring this new line of costumes to our fans old and new, as we begin an exciting future for this much-loved franchise.” Ruth Henriquez, Head of Consumer Products Mattel EMEA commented: “As we join BLE this week, it’s great to see the extension of our partnership with Rubies with the addition of Monster High. The strong fashion led franchise identity, as the teenage children of legendary monsters are back for a new generation. First debuting in 2010, Monster High has always encouraged kids to embrace their authentic selves and celebrate what makes them unique. The officially licensed costumes due to be launched in 2023 will have mass appeal with young fans, especially for next year’s Halloween- with werewolves, vampires, sea creatures costumes and more. Rubies is excited to announce the acquisition of the Monster High licence for costumes and Mattel unveils new dolls and play sets.
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